Sparqle
EXTENDED VISUAL IDENTITY | WEBSITE UX & UISparqle is a Business-to-business tech platform that offers emission-free delivery solutions.
With a brand strategy, logo, imagery, and primary colour palette already in place, I was tasked with creating an extended visual system that not only complemented the current assets but also enhanced the brand and the way it communicated with new customers and investors. This would then lead to the new website design and a keynote template that could be used in pitches of varying contexts.
In terms of fonts, I decided to use Space Grotesk to emphasize the technical nature of the brand. When it came to the colour palette, Sparqle wanted to maintain the friendly and trustworthy pastel blue so we agreed on bringing in a vibrant purple that could compliment this blue and the primary colour combination. We then built a friendly palette of pastel colours that would bring some warmth and personality into the the brand.
See the website, in all its glory, in the link below:
https://www.sparqle.com/
A Business-to-business platform that offers emission-free delivery solutions
In addition, once the website was designed, Sparqle asked me to assist them in designing some key features on their platform, including the Track and Trace system.
Not long after the the website went live and the keynote template was created, Sparqle was able to use this as part of their successful pitch to bring an enterprise retail merchant onto their platform.
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