Jungle The Bungle
BRAND STRATEGY | VISUAL IDENTITYI was recently tasked with designing the new visual identity for Jungle the Bungle, a ‘fun and easy’ language learning app aimed at children aged 2-8. Originally a series of books, the brand has now evolved into the digital world, and my role was to create a visual identity that would bridge that transition seamlessly.
The challenge was to craft an identity that captured both the playful nature of the app and books and the brand’s commitment to responsible learning and equal opportunity.
I focused on creating a visual language that felt fun, accessible, and inviting to young learners whilst maintaining a trusting relationship with parents. The primary logo is bold and playful, while the vibrant, warm colour palette was chosen to feel welcoming and energetic—perfect for engaging kids as they start their educational journey. These elements are also manifested in the motion design throughout the identity.
Fun and easy language learning
For the launch campaign, I designed an experience that immersed both children and parents in the world of Jungle the Bungle. This included a blend of illustrated characters and real photography, showing kids actively playing with the app and exploring the jungle in a fun, interactive way. The campaign aimed to bring the app to life, making it feel like a magical space where learning and adventure go hand in hand.
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If you have a project or idea that you want to bring to life then feel free to contact us and we can set up a free call to chat further about the task at hand.