Shakerman

BRAND IDENTITY | SOCIAL CONTENT | WEBSITE

Christian Busel (The Shakerman) has been building a name for himself recently as a campaigner for ‘good quality’ drinking at home through his Cocktails making tutorials on Instagram. However, it was time for him to be taken more seriously and build a platform from which he can expand his audience, offer more services and monetise his passion.

For the brand, I tipped the shakerman accented A on it’s head to resemble a cocktail glass. The asterisk is the flourish Shakerman adds to cocktail discovery – The fun, flamboyance, the fresh ingredients and the fizz. Furthermore, I created a patternation that can be applied through out, each part, an icon is a representation of the Shakerman values.

/ Agency: The Observatory
/ Portrait Photography: Matt Sharp

Within only a month +238% more accounts were reached compared to the month before.
— The Observatory
 

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