Ocean Culture Life

BRAND IDENTITY | MERCH DESIGN 

OCL is a foundation that has been set up by Royal photographer, Matt Porteous. It's aim is to save and protect the world's oceans by raising awareness of the issues that are damaging them. Additionally, through photography and film making, they are able to promote the amazing charities who are working to physically resolve the issues at hand.

Photographer Matt Porteous and his team at Ocean Culture Life felt as though their original brand felt too corporate so created a new visual language that reflected the true personality of OCL. This meant looking into the beach / ocean lifestyle that the brand was born out of and the hands on approach of the people involved. I wanted to keep the typography loose and playful.

/ Agency: The Observatory

/ Photography: Studio_M