The Tidal Rum
EXPANDED BRAND I.D | SOCIAL CONTENT | E-COMMERCE WEBSITE | PACKAGING | MERCH | PHOTOGRAPHYThe Tidal Rum has been taking over supermarket shelves around the UK since they launched in 2015. However, they felt as though they were lacking in online presence and didn’t offer consumers a great experience when it came to buying their product online.
To solve this issue, my team and I decided to elevate the initial brand created by Lewis Moberley with an inventory of new assets, built from strong messaging and a diverse design system that could be used throughout their online content and packaging.
We created a brand new e-commerce site and produced fresh content to capture the imagination of brand new audiences, who were thirsty for a brand new sustainable premium rum brand.
Agency: The ObservatoryUnderwater Photography: Matt Sharp 
Like what you see?
If you have a project or idea that you want to bring to life then feel free to contact us and we can set up a free call to chat further about the task at hand.