Savour Food Festival
BRAND IDENTITYA recent project for a food festival that's set to happen in 2022. Working with an art director and illustrator, we have come up with a brand identity that champions the chefs as the creators/artists who create the food. Unlike most food festivals that focus on the food, we want to treat the chefs like 'rockstars' and place them centre stage, similar to the way music festivals promote the musicians. This is done by giving each chef a digital caricature that can be used throughout the brand.
/ Agency: The Observatory
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